2010年12月7日星期二

The Change of UGG Australia

Source:http://bitacorita.info/giveup109/

Most people regard UGG Australia is the classic item from Australia, it is not such thing in fact, and UGG is completely an American brand with the history of Australia of course. Meanwhile, few people know about the origins of the name of UGG.

Somebody say it is just the change of the word “ugly”, which should be reasonable somehow. Few years ago, some friends showed their first opinions about UGG when seeing the process of making them: “are these rainy shoes for exploration? They are of good making technology, but how could it be so ugly then?”

In recent years, all of us get to know about the warm-keeping advantage of UGGs and also slowly accept its simple and classic design. Meanwhile, a lot of us are attracted by its comfort and luxury that we would think about UGG when it comes to winter.

According to the change of more than 30 years, a lot of fashion elements are continuously added into UGGs and let see how it changes to be the top fashion item then.

UGG classic tall should be no strange to everyone; it has a sale history of more than 30 years. In the long way of changing, there is only change of shape which has a change from fat to thin, from heavy to light. With the push of Hollywood super stars, it rushes into the whole world and became the best sale UGG design. this design is dominated by the color of chestnut, chocolate, black, and changes into grey in the year of 2008.

classic short is showed in the same time with UGG classic tall, as a complement for UGG classic tall, it also enjoy the mad love worldwide from its first appearance. These two UGG designs take up the 70% of the whole UGG market.

In 2009, UGG created its own style of the logo leather which enjoys a great market response. This idea is same with GUGGI, LV, COACH, which should be the must-have way for all big brands.

The appearance of bailey button also received the good market response and goes a completely different way of classic tall and classic short.

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Source:http://kkee04.typepad.com/blog/

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